Introduction

It is obviously that in the last decades a great part of the modern world has been affected by the evolution of globalisation. With the term of globalisation we describe a complete system of trade, economy and communication. According to Jan Aart Scholte globalisation is a huge media system which collects information all over the world. Some analysts consider that globalisation it is everyday life which creates contemporary habits. Unfortunately in last month we observe the negative effects of globalisation (economic crises) which influence a great part of the development world. However, the effects of globalisation in some cases are beneficial for countries. But generally without the necessary security this global movement is harmful for the global community.
The first part of this essay will summarize the main effects of globalisation, and the second part will focus on the beneficial effects of globalisation in the specific area of international business and marketing.